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Innovation
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| Target launches
cereal brand in
Linearpak® container |
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Consumers have grabbed on to Sonoco's Linearpak canister for Target Archer Farms brand cereal. It replaces the old bag-in-box with a resealable, easy-pour package, using 55% recycled material.
In a first for the breakfast cereal aisle in decades, Target is using this new package for 18 premium cereal varieties. The tall, sleek design fits nicely in consumers' hands, and offers a 360-degree seamless label look. A hinged plastic overcap keeps the cereal fresh.
Listen to the podcast.
Read a story in Packaging Digest magazine. |
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