Sonoco.com Home    About Us    Investor Relations    Careers    Sustainability    Contact Us    Locations    Site Map   
 
Products Services Markets
 
Target launches cereal brand in Linearpak® container
Consumers have grabbed on to Sonoco's Linearpak canister for Target Archer Farms brand cereal. It replaces the old bag-in-box with a resealable, easy-pour package, using 55% recycled material.

In a first for the breakfast cereal aisle in decades, Target is using this new package for 18 premium cereal varieties. The tall, sleek design fits nicely in consumers' hands, and offers a 360-degree seamless label look. A hinged plastic overcap keeps the cereal fresh.

Listen to the podcast.

Read a story in Packaging Digest magazine.
 
 
© 2008 Sonoco. Please view our privacy policy and legal statement.