Standing Up For The Planet Can Help Your Store Brand Stand Out
It’s no secret to you. By leveraging retailer brand equity, customer loyalty and unique, high-quality products, private label is officially a public success.
And with that success store brands are facing the same challenges as large, national CPG brands when it comes to sustainability. In fact, shoppers may expect even more from their favorite store brand on the sustainability front.
At this year’s PLMA, we’ll be unveiling our new EnviroSense™ line of sustainable packaging, packaging with tomorrow in mind. EnviroSense™ is designed to give store brands a range of options when it comes to more sustainable packaging. It spans our entire product suite—from rigid paper containers made from 100 percent recycled paperboard, to mono-material flexible packaging that qualifies for the return-to-store recycling model, to rigid plastics containers made from recycled content. And the attributes we work to incorporate into each product that carries this name ranges from recyclability, compostability and reusability, to responsible fiber sourcing, package optimization, recycled content, bio-based materials and a reduced environmental impact.
Come Chill Out And Warm Up At Our PLMA Happy Hour and Holiday Preview
Come end your day at PLMA with us from 5:00 to 6:00 p.m on Monday. Register to attend by completing the form and feel free to share this link with your friends. Enjoy hot chocolate, small bites and adult beverages. Hope to see you there.