Engage with overwhelmed consumers.

Over the past 3 decades, the average supermarket has gone from carrying 9,000 products to nearly 47,000. Additionally, the average consumer in the United States is exposed to over 1,000 advertising messages and impressions each day. Despite the thousands of messages and products to choose from, the average shopper only purchases 0.7 percent of available UPCs in the supermarket over an entire year of shopping.

A well-designed, customer-focused solution is the greatest tool to engage with the overwhelmed consumer.

The work we've done for our customers to research and develop business solutions isn't by accident – it’s part of our approach to solving our customers’ biggest challenges. We aim to connect insights to innovation, developing 360º Customized Solutions that are tailored to the customer’s goals and objectives. 

Our Innovation Process

Innovation is the catalyst for growth for most companies today. And while intellectual capital and creativity are important, bringing to life ideas that work in the real world requires a process to guide and nurture these ideas to fruition. Our unique i6 Innovation Process® allows us to harness the power of ideas in the service of innovation through a repeatable, scalable approach. We’re able to take customers from insights to opportunities in a packaging-neutral environment that ensures the best solution based on their unique requirements.

Connecting Insights to Opportunity

At Sonoco, we bring more to packaging than just the package. We collaborate with our customers to analyze data, develop customized solutions and make every step of the supply chain easier.


Sometimes where you think inspires what you think.

At Sonoco, we're re-imagining a place and a process for innovation to help our customers keep pace with the changing demands of the marketplace and the changing needs of consumers. And in the process, we're leveraging a space built of bricks and mortar to ignite the intellectual capital needed to build innovative packaging solutions.

Our iPS Studio the IPS Studio combines some of the most up-to-date technology for consumer and market research with multiple small-scale testing environments that simulate where Sonoco products are sold and how consumers use them -- alongside state-of-the-art package design and prototyping capabilities via our pilot plant.

Learn about our LEED-certified creativity hub

Partner with us to connect insights to innovation.

Let's get started.