Purpose-Driven Innovation

Our philosophy is packaging-neutral. We understand that innovation occurs daily, not in a day. We also believe that you can harness the power of process in the service of innovation, which is why we have formalized a repeatable, scalable process we call our i6 Innovation Process. This disciplined, six-step approach uses insights as a foundation, and then marries technical capabilities to a broad portfolio of services and packaging options to develop 360° Customized Solutions® for our customers.

Our 6-step Approach

We start by defining our customer's goals and objectives, then go through each of the six steps below:

  1. Insights: We gather market and consumer insights using research tools like focus groups, online panels and in-home studies.

  2. Ideation: Using these consumer behavior insights, we invite packaging engineers, marketing gurus and designers to participate in cross-discipline brainstorming. This helps us develop a suite of ideas and approaches to evaluate.

  3. Invention: We test the most promising ideas. At this phase we are able to utilize our rapid-prototyping capabilities, our packaging and material science labs, and our pilot plant to conduct manufacturing test runs.

  4. Integration: We determine how to best incorporate the solution from an operational perspective, where we consider things like process development, manufacturing, designing for sustainability, and graphics management.

  5. Interaction: Here we may conduct testing in a retail environment, evaluate in-store marketing programs, or conduct eye-tracking studies to determine graphics and design appeal.

  6. Iteration: In the last step of our process, we'll evaluate product, promotion and package performance. We will also look at supply chain integration, as well as things like manufacturing performance systems and recycling.

At the end of the i6 Innovation Process, we're able to reveal 360º Customized Solutions that positively impact our customer's business.

With You Every Step of the Way

Taking your product to market is a journey. At Sonoco, we’re with you every step of the way. Learn more about our purpose-driven innovation process, and find out how we’ll work with you to take your product packaging and merchandising to the new heights. 


Sometimes where you think inspires what you think.

At Sonoco, we're re-imagining a place and a process for innovation to help our customers keep pace with the changing demands of the marketplace and the changing needs of consumers. And in the process, we're leveraging a space built of bricks and mortar to ignite the intellectual capital needed to build innovative packaging solutions.

Our iPS Studio the IPS Studio combines some of the most up-to-date technology for consumer and market research with multiple small-scale testing environments that simulate where Sonoco products are sold and how consumers use them -- alongside state-of-the-art package design and prototyping capabilities via our pilot plant.

Learn about our LEED-certified creativity hub

Partner with us to take your innovation to the next level.

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