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Northwest Arkansas P.O.P. Solutions Team.

We're bringing brands to life at retail.

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Packaging Development

Artwork Management

Material Manufacturing

Primary Packaging

Display Design


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From displays to retail-ready packaging, our designs are always

With decades of experience servicing Walmart buyers and their CPG suppliers, our Bentonville, Ark. division serves Northwest Arkansas with end-to-end solutions. From packaging and promotional displays to optimized supply chain solutions, we  convert insights and an understanding of our customer’s goals, into Routinely Unique™ in-store merchandising that brings brands to life in-store. Trust Sonoco Display and Packaging to connect all the dots of the supply chain.

Allegra Allergy 24 hr Countertop

Chattem’s small-but-powerful countertop display expanded reach for the OTC launch of Allegra Allergy 24-Hour at Walmart.

Chattem Aspercreme Half Pallet Launch

Earning the 2017 Shop! OMA People’s Choice Award, our pallet display was the perfect vehicle for the launch of Chattem’s Maximum Strength Lidocaine line extensions of Icy Hot® and Aspercreme® products.

Sams Duraglide 6 Launch Packaging

Honored with a POPAI OMA, the DURAGLIDE 6 packaging provided Sam's Club Members a full view of the razor blades, highlighting the value and quality they seek for a close, comfortable shave.

Elizabeth Arden Powerwing

Elizabeth Arden’s pre-holiday Celebrity Fragrance Vial-Card Power-Wing provided Walmart shoppers with an affordable sampling program in advance of the company's Holiday Celebrity Fragrance Gift Sets campaign, helping shoppers plan their holiday gift purchases and encouraging their loyalty to Elizabeth Arden brands.

Remington Ceramic Collection Endcap

Our Remington T-Studio SILK Ceramic collection display offered Walmart shoppers salon-quality, professional-grade hair styling tools with a disruptive endcap vehicle that offered a premium look while extending reach beyond the hair appliances and accessories aisle.

BIC Shaver Endcap for Walmart

Our BIC endcap display provided Walmart shoppers with a wide assortment of Bonus Pack men’s and women’s razor cartridge systems and disposable razors. The display leveraged a header and communication panel to feature BIC’s popular Hybrid 5 Flex™ & Soleil Shine 5™ razors.

Skullcandy Holiday Half Pallet Display

Skullcandy’s holiday half-pallet display for Walmart presented shoppers with an assortment of wireless on-ear and in-ear Headphones, just in time for holiday gift-giving.

Dial Gift-with-Purchase Packaging

For this Dial holiday packaging, Henkel required a full turnkey solution that incorporated sourcing gift-with-purchase items, designing and manufacturing the inner vacuum tray and  creating the WFC and final artwork. Eleven unique gift sets were produced just in time for Walmart’s holiday shopping season.

Acuvue Counter Display

Our Acuvue counter display provided a cost-effective promotional solution that allowed a prescription controlled product to be efficiently promoted to the retail public at Walmart in a manner consistent with the success that OTC and general consumer products enjoy at retail.

InComm Holiday Floor Display

InComm’s Holiday Fireplace display has captured both Shop! OMA Gold and Silver awards and a Design of the Times award for delivering a convenient and festive shopper experience while enhancing in-store holiday ambiance with it’s LED-lit fireplace.

Elizabeth Arden Sam's Pallet Display

Elizabeth Arden’s pallet display delivered 60 different fragrance brands to key high-traffic locations at Sam's Club, allowing shoppers to explore the  springtime assortment of fragrances in one consolidated location.

Sam's Duraglide Razor System PDQ

Sam's new Duraglide 6 Shave System delivered exceptional value to its members, and it was important to highlight this value proposition. For this display, a Duraglide 6 razor was tethered to the Sam’s Club PDQ tray with a retractable security cable, allowing shoppers to inspect the quality of the razor and blade cartridge.

We've spent years mastering our region's retailer ecosystems so that we can make your campaign that much easier.

Meet Our Team of Experts

A great design turns heads - but it also needs to meet your needs and goals. We understand that there is more to the process than a great design. You need a partner that understands you and your challenges and can connect the dots between function, design, distribution and a shopper’s desires.  Our unique processes and operating philosophy are designed to bring cohesion to complexity and create an end-to-end solution that in the end brings your brand to life.

Russ Leavitt

Region Manager / Team Leader

Experience: 29 years

Russ has lived in and worked in the Northwest Arkansas region over the past 20 years. With almost 30 years of design, sales, supply chain and retail merchandising experience across all retail channels, Russ brings an intimate knowledge of the two local retail ecosystems and solid, longstanding relationships within the Walmart buyer community. His passion for delivering Walmart and Sam’s Club compliant end-to-end merchandising solutions - that activate shoppers, sell product, and grow brands - is apparent in every project he develops.

Doug McIver

Senior Structural Designer

Experience: 22 years

Doug brings more than two decades of packaging and display structural design experience serving Northwest Arkansas and the local Walmart vendor community. Prior to joining Sonoco, Doug owned his own business that supported the entire vendor community in the region. Doug's passion for design and expertise in designing precisely to Walmart's supply chain requirements is a winning combination that never disappoints.

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