Case Study: Maxwell House

Sonoco delivered on its “total solutions” commitment when Kraft Foods decided to explore packaging alternatives to the metal cans it was using for the Maxwell House brand coffee.

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The Total Solutions Commitment

Dedicated, Diverse Teams

For the Maxwell House project, Sonoco assembled a dedicated team of employees from various divisions within the Company to collaborate on the venture. For more than two years, this team worked to develop a package that could successfully meet the cost objectives and performance expectations of Kraft Foods. The result is a high-performance rigid paperboard can, designed and manufactured specifically for Kraft Foods, that represents the next generation of coffee packaging. This new Maxwell House container debuted on store shelves in 2009.