Today's consumer demands clear communication of ingredients and a clear view of your product's quality. Sonoco's ClearGuard® technology offers the transparent packaging your customers trust, while providing best-in-class barrier properties.
Almost 40% of U.S. consumers would choose a product over a competitor solely because the package allows them to view the contents inside.
Source: Mintel, "Transparent Food Packaging." 2016 report
58% of consumers evaluate how natural the food looks before buying it.
Source: Adweek, "How Branding and Packaging Affect the Way Consumers Trust Food", December 6, 2015
73% of consumers are willing to pay more for a product that offers complete transparency.
Source: Label Insight
94% of consumers say it is important that brands and manufacturers are transparent about what is in their food and how it's made.
Source: Headwaters MB, "The Rise of a New Food Industry Mandate: Trust, Truth and Transparency." 2017 report
In a recent poll by Mintel, 50% of consumers say transparent packaging helps them feel more confident in companies and brands. ClearGuard® helps you provide consumer confidence through best-in-class barrier protection at a competitive price point.
Choose ClearGuard® flexible packaging for transparency and best-in-class barrier properties to attract and keep consumers' trust. Sign up below for more details.
Sonoco's ClearGuard® portfolio of flexible packaging offers your customers the transparency they desire, while providing best-in-class barrier properties to protect your product — at a competitive value to other clear or opaque film alternatives.