THE CHALLENGE
In May 2025, entrepreneurs Michael and Tanja Weinand combined their backgrounds in pharmaceuticals and passion for animal health to launch NaturDrops GmbH—a science-backed line of all-natural, personalised dog treats using ingredients like sweet potato and insect protein to promote canine health and environmental well-being.
With a brand built on nature, responsibility and sustainability, NaturDrops needed packaging to reflect their mission. That meant more than just eco-friendly credentials; the solution they chose had to keep their product fresh, resonate with eco-conscious pet owners and stand out in a highly competitive field.
After extensive research, the team turned to Sonoco, a global packaging leader with a strong European footprint and proven record of helping pet brands launch successfully with paper-based solutions.
THE SOLUTION
Months of collaboration led to GREENCAN® packaging, a fully recyclable paper-based container with 96% paper—69% of which comes from post-consumer recycled content. The integrated paper lid and high-barrier structure offers the best of both worlds: shelf-stable performance and end-of-life recyclability.
“From the name to the colours, imagery and ingredients, everything revolves around the theme of nature,” said Tanja. “GREENCAN packaging’s high paper content and sustainable design give us the opportunity to make a bold statement, aligning perfectly with our brand culture.”
Visually, the GREENCAN solution gives NaturDrops the branding flexibility needed to break through on-shelf—from vibrant nature-inspired artwork to a premium, resealable finish that reassures responsible choices. This positions them as a category innovator and sustainability disruptor, all while promoting their long-held commitment to the health of our pets and planet.
ABOUT THE COMPANIES
Founded in April 2025, NaturDrops GmbH is a young family-owned company based in Basel, operating under Smart Food for Future GmbH functional food conglomerate. NaturDrops provides high-quality, functional dog snacks combined with modern pet health and natural nutrition—scientifically grounded and lovingly developed. For more, visit: www.naturdrops.dog
Sonoco, a more than 125-year-old packaging provider, specialises in all types of packaging including rigid paper containers for food, snacks, beverage, pet, pharma and cosmetics.
