A sustainable, brand-aligned paper-based packaging solution enables natural food and supplement company to stick out on shelves.
THE CHALLENGE
German natural foods and supplements company Vom Achterhof saw a need to make sustainable packaging choices. Known for being tied to nature, this health food and wellbeing store realized that customers expect environmentally friendly packaging. A brand associated with providing health benefits, Vom Achterhof wanted to preserve product freshness while maintaining shelf appeal.
To rethink packaging, Vom Achterhof explored how to reinforce its organic identity with sustainable packaging.
THE SOLUTION
With a reputation for reliable, responsible packaging, Sonoco’s operational excellence positioned this packaging provider as the right fit for Vom Achterhof. Sonoco’s array of environmentally friendly, paper-based packaging fit Vom Achterhof’s brand identity and healthy, fresh product line.
Vom Achterhof formerly used zip bags for spice and herb products but was considering incorporating glass jars. Through collaboration with the Sonoco Sales Manager for Germany Sascha Di Nardi, Vom Achterhof decided to employ a paper-based cardboard can with a cork lid to align with its brand.
“Nature is a part of our brand DNA. Sonoco’s packaging enables us to keep our distinctive brand while continuing to offer sustainable product lines,” said Laif Pigorsch, Brand Manager at Vitafy Brands and Vom Achterhof.
“Sonoco has been excellent at driving forward our packaging optimisation process. The company is reliable, efficient and an expert in the field.”
This cardboard can fits customers’ desire for healthy, fresh ingredients while being recyclable in Germany’s paper and cardboard stream. Vom Achterhof successfully converted some of its product lines to Sonoco’s paper-based cardboard packaging with cork lids. Produced in Sonoco’s Rigid Paper Container plant in France, this environmentally friendly packaging enables Vom Achterhof to offer customers a new product with an earthy but appealing contemporary
design. Since stocked on shelves, the packaging has already received positive feedback from consumers.
ABOUT THE COMPANIES
Vom Achterhof was founded in Northern Germany in 2012 as a part of the Vitafy Brands Group. With a small but growing team of approximately 200 team members, it manufactures a wide variety of natural health and wellbeing products and supplements and distributes up to 1,500 packages each day. To learn more, visit vom-achterhof.de.
Sonoco was founded more than 120 years ago as a responsible packaging provider. Specializing in consumer, industrial and other types of packaging, this company provides tailored, sustainable packaging solutions for customers of all sizes—from start-ups to key accounts.
