YourCoffeeTaste is partnering with Sonoco Consumer Packaging EMEA to develop a tailored packaging solution using GreenCan®—bringing full customisation from on-demand coffee roasting—finding the coffee origin that truly fits your taste, combined with fully personalised can printing.
Built on a direct-to-consumer model, YourCoffeeTaste enables consumers to define their taste preferences, which are translated into finding the coffee origin that truly fits you, freshly roasted on demand.
Working closely together, the two companies developed a solution that extends personalisation all the way to the pack, with each design digitally printed directly onto the can.
Coffee, made personal
YourCoffeeTaste combines technology, community insights and craftsmanship to match each consumer with their ideal coffee profile.
Through the your coffee taste® platform and app, users define their taste preferences—the platform finds the coffee origin that truly matches them, freshly roasted on demand, creating a fully personalised product experience.
To support this model, YourCoffeeTaste selected GreenCan. Through close collaboration, Sonoco and YourCoffeeTaste developed a digitally printable solution, allowing each consumer’s design to be printed directly onto the can. The result is a fully tailored experience, from the on-demand roasting to the packaging. The rigid, cylindrical format enhances the premium feel and elevates the unboxing experience—an essential moment in the direct-to-consumer journey.
Designed for performance
Beyond design, performance remains key.
GreenCan provides effective protection against moisture and oxygen, helping preserve the freshness and aroma of roasted coffee beans, while ensuring the premium product experience that meets consumer expectations.
YourCoffeeTaste joins the paper movement
By choosing GreenCan, YourCoffeeTaste adopts a high paper-content packaging solution designed with future requirements in mind.
With up to 98% paper content and made from 100% recycled paperboard, this choice aligns with the direction of the Packaging and Packaging Waste Regulation (PPWR), supporting recyclability, material efficiency and a more forward-looking approach to packaging.
Supporting a new coffee experience
By combining finding the perfect coffee origin, from the on-demand roasting and customised packaging, YourCoffeeTaste delivers a fully individualised experience—from selection to unboxing.
“We are rethinking coffee as a fully personalised experience. That means challenging conventions at every level, including packaging. Every detail matters when you are creating a personalised experience. Taking personalisation all the way to the packaging required a true engineering innovation which was made possible with the partnership between our team and Sonoco’s engineering: we made the can digitally printable. The choice of a high paper-content packaging with Sonoco’s GreenCan was an obvious one for us, both in terms of design—paper being the best canvas for creativity—and in how we approach materials. As we rethink how coffee is created and delivered, it was important for us to choose a renewable, paper-based packaging solution that allows us to align product quality, customer experience and a more future-ready approach to packaging.”
