PromoPeel™ Integrated Label Technology

Promote your product. Protect your brand.

Sonoco's PromoPeel™ integrated label technology protects and enhances your brand identity and message while saving you in production time and costs. PromoPeel technology can replace costly and inefficient pressure sensitive labels (PSLs) and can be used for coupons, contests, cross-promotions and much more.

Promote your product. Protect your brand.

Whitepaper

Is all couponing created equal? Does it still work?

Read about which coupon methods are most effective and how to best reach the modern consumer.

 

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  • Effectiveness

    Coupons at a Crossroad

    • Customers are frustrated by lack of coupon availability for the products they use, as well as the time it takes to find coupons through traditional distribution methods.
       
    • On-pack labels are key in increasing product trials and repeat purchases.
       
    • Less than 1% of the 320 billion coupons distributed in the U.S. annually are redeemed. Increase your effectiveness with on-pack coupons, which have a much higher redemption rate of around 20%.

  • The Integrated Label Solution

    Designed for Convenience

    • Customers want coupons they don't need to search for, clip or remember — on-pack coupons fulfill this need while also driving larger, impulse purchases.
       
    • Sonoco's PromoPeel™ integrated label is a part of the packaging, meaning a consistent label location that won't obscure key brand messaging or other purchasing cues.
       
    • PromoPeel™ technology is also convenient for cashiers and downstream stakeholders due to its lay-flat performance and lack of sticky residue.

  • Why Promopeel™?

    Increase Your Productivity

    • Consistent location: PromoPeel™ offers precise placement of the label, protecting your brand and visual identity.
       
    • Productivity: PromoPeel™ improves labor efficiences and logistics by avoiding secondary processes associated with pressure-sensitive labels (PSL's).
       
    • Easy to implement: PromoPeel™ runs on existing filling lines.
       
    • It works! PromoPeel™ lays flat, removes cleanly, doesn't flag and eliminates scanning issues at the register.

See what Sonoco can do for your business.

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