Promote your product.
Protect your brand.

Sonoco's PromoPeel™ Integrated Label Technology protects and enhances your brand identity and message while saving you in production time and costs. PromoPeel can be used for coupons, recipes, peel/reveal games, trivia, contests, cross-promotions and much more.

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Coupons at a Crossroad

  • Customers are frustrated by lack of coupon availability for the products they use, as well as the time it takes to find coupons through traditional distribution methods.
  • On-pack labels are key in increasing product trials and repeat purchases.
  • Less than 1% of the 320 billion coupons distributed in the U.S. annually are redeemed. Increase your effectiveness with on-pack coupons, which have a much higher redemption rate of around 20%.

The Integrated Label Solution

Designed for Convenience

  • Customers want coupons they don't need to search for, clip or remember — on-pack coupons fulfill this need while also driving larger, impulse purchases.
  • Sonoco's PromoPeel integrated label is a part of the packaging, meaning a consistent label location that won't obscure key brand messaging or other purchasing cues.
  • PromoPeel technology is also convenient for cashiers and downstream stakeholders due to its lay-flat performance and lack of sticky residue.

Why PromoPeel?

Increase your productivity

  • Consistent location: PromoPeel offers precise placement of the label, protecting your brand and visual identity.
  • Productivity: PromoPeel improves labor efficiences and logistics by avoiding secondary processes associated with pressure-sensitive labels (PSL's).
  • Easy to implement: PromoPeel runs on existing filling lines.
  • It works! PromoPeel lays flat, removes cleanly, doesn't flag and eliminates scanning issues at the register.

Sonoco Products Company

Sonoco is a multi-billion dollar global provider of consumer packaging, industrial products, protective solutions and display and packaging services.

Find out more about Sonoco