Our Graphics Management division—Sonoco Trident—is the world’s fastest growing and most innovative digital brand management business. We are the trusted partner of many of the world’s biggest and most admired brands, and we work hard to keep it that way. Our operations across 22 locations worldwide are fully integrated, which means we are the only manager of digital brand assets to offer truly global capability paired with the advantage of a regionally-savvy team dedicated to the Australia/New Zealand market.
We focus on building strategic, long-term innovation partnerships with our customers, enabling them to protect the security, purity and integrity of their market-leading brands. Out of our local office, we offer the following services:
Using world-class technology, we create over a third of a million digital artworks annually in 143 languages for every part of the world. All day, every day we bring calm to the chaos of sourcing, assembling, using and re-using data for the packaging of hundreds of the world’s most purchased brands and tens of thousands of variants of these products. The precision and discipline of our automated workflows is enhanced by the skills of our experienced artists. They apply their expertise to produce beautiful artwork to meet clients’ needs exactly.
Print & Colour
Accuracy and consistency of print and colour is vital to retain a powerful, global brand. That’s why our print liaison team works closely with printers on every single job to ensure quality, consistency and the most cost-effective print solution for our customers. We work with more than 2,000 printers around the world and truly understand what is possible to print. We refine concept designs to be print-ready, thereby achieving optimum production quality.
We are dedicated to quality in everything we do. Quality control is an integral part of every step of the artwork management process and we have a fully dedicated global team of Quality Controllers who work to meet and exceed client needs. Our technology, skilled artists along with deep customer and brand knowledge enable us to deliver industry-leading rates of artwork client-approved first time, saving customers time and money on costly errors and re-working.
Zen – Online Workflow Management System
As the backbone of our business, Zen is the world’s most sophisticated, intelligent and integrated brand artwork and workflow management system. It has 10,000 users worldwide – our staff, our customers and their suppliers – and links seamlessly with a multitude of client systems. Zen achieves an astonishing level of automation from source graphics and data. It automates workflows to maximise speed to market, quality and accuracy. The solution it delivers to our clients is simply magical. With our technology and processes, we take the client from new product concept to printed packaging with total control, discipline and efficiency, without stifling the creative process. Zen is constantly developed and evolved by our world-class software development team to support our clients’ needs and enable us stay ahead of the game, together.
We work successfully with brand owners to create unique overt and covert means of counterfeit prevention and detection. We share our clients’ desire to defeat the forgers because we are as passionate as they are about the purity and value of their brands.
Want to learn more? Visit our global website at www.sonoco-trident.com.