Well-designed packaging is a brand manager’s greatest tool to engage with the overwhelmed consumer. Packaging should be more than just a container for your product. It should work hard at every stage of the product life-cycle: engaging shoppers, inspiring purchases, protecting the product and minimizing its environmental footprint every step of the way.
You want packaging that gets attention on crowded shelves. The retail market today is more challenging than it has been ever before. With more than 47,000 products in the average supermarket, companies must continuously discover novel ways to get shoppers to notice their products. Rigid paper containers can be manufactured in almost any shape or size: tall and skinny, short and broad, or wide-mouthed like a coffee can, easily meeting your specific requirements.
You want customers to have a positive brand experience and become repeat buyers. Remove: consumers who have a positive interaction with a product at home are more likely to buy that brand again. Factors like resealability, convenient storage and ease of opening can all be a factor in whether the customer becomes a repeat buyer. Today’s consumer also looks for an environmentally responsible package. The rigid paper can’s recycled paperboard promotes less use of virgin material, while its comparatively low weight (when compared to a similar metal can) contributes to reduced greenhouse gas emissions in transport. By adding a paper bottom, you could even enhance the can’s recyclability options.
You need packaging that protects its contents and keeps food fresh. Great-looking packaging alone won’t win repeat buyers. We evaluated performance and determined that rigid paper containers excel at providing physical protection for delicate foods and maintaining freshness, both before and after the container is opened.
So how do you manage all of these competing needs? You need a partner with packaging expertise who understands the market challenges.