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The Hive

Consumer Research

Understanding How On-Pack Sustainability Claims Impact Purchase

Did you know that 95% of new products fail and an estimated 70%-80% of grocery store products fail? Take New Coke or Tropicana...

Innovation

Invest in Wireframes & 3D Renderings

Wireframes and 3D renderings help you develop an in-depth plan for your products that can yield major dividends in the long run...

Consumer Research

Mockups, Prototypes, & Samples

“It’s just a mix-up” can turn into misspent resources and unmet deadlines when it comes to mockup, prototype, and sample...

Technology

Tamper-Evident Packaging

Your product matters. You want it to get into the right hands at the right time. And, while product protection has always...

Consumer Research

2021 Packaging Predictions

The year of perfect vision probably didn’t play out quite like you foresaw. Did you expect to work from home more, watch your...

Innovation

Will My Product Launch Fail? Catering to Safety and Convenience in the “New Normal”

Even basic actions can come with a swarm of emotions these days. Stopping by the grocery store after work to grab the missing...

Innovation

Three Trends for the Big Four: Holiday Innovations for the Confection Industry

If you’re in the confectionery business, you’ve heard about the Big Four. (For everyone else, no, we’re not talking about a new...

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