The Hive

Consumer Research

Mockups, Prototypes, and Samples: What’s the Difference?

“It’s just a mix-up” can turn into misspent resources and unmet deadlines when it comes to mockup, prototype, and sample

Technology

Tamper-Evident Packaging

Your product matters. You want it to get into the right hands at the right time. And, while product protection has always

Consumer Research

2021 Packaging Predictions

The year of perfect vision probably didn’t play out quite like you foresaw. Did you expect to work from home more, watch your

Innovation

Will My Product Launch Fail? Catering to Safety and Convenience in the “New Normal”

Even basic actions can come with a swarm of emotions these days. Stopping by the grocery store after work to grab the missing

Innovation

Three Trends for the Big Four: Holiday Innovations for the Confection Industry

If you’re in the confectionery business, you’ve heard about the Big Four. (For everyone else, no, we’re not talking about a new

Consumer Research

The Power of Printing – How to Make Your Product Stand Out

Store shelves are the fields of fierce competition for brands. With two-thirds of products never getting noticed on the shelf

Technology

Ready to rethink the role of the QR Code in your retail marketing strategy?

When is the last time you went anywhere without your smartphone? When was the last time you used your smartphone to look up