Seeing is Believing.
For years, proof of a clear, commercially viable, retortable plastic
can has been as elusive as proof of Bigfoot, the Loch Ness Monster
or fat-free cheese fries. Early versions of clear plastic cans couldn't
withstand the rigors of the continuous retort process without overpressure,
and they required investments in new machinery and processes for
margin-challenged manufacturers. Well, welcome to the revealution.
Introducing the TruVue® Can from Sonoco with FUSION Freshlock® Technology.
TruVue provides a truly, and clearly unique alternative to the traditional
metal can that’s been around since the time of Napoleon. The TruVue Can does this by delivering full surface visual transparency, which in turn creates
dramatic and disruptive shelf-impact, communicates a wholesome, hand crafted
brand image and signals the purchasing cues of better taste, freshness,
authenticity and higher quality today’s shoppers are looking for in their
mainstay canned food products. And, the TruVue Can delivers the opportunity
to reinvent and reintroduce your brand, without reinventing your manufacturing
process. It runs on existing equipment with minimal changes, thereby minimizing
additional investment, while delivering a true marketing and merchandising
advantage. Due to its patented 3- piece design, construction and sealing process,
the TruVue can is able to withstand the rigors of commercial continuous rotary
retort environments and deliver shelf life, which is what separates it from other
products that have been introduced in the past and the present. TruVue combines
compelling brand differentiation, shopper appeal, technological performance and
seamless manufacturing efficiency to deliver a revealing and revolutionary package that is clearly, uncanny.