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Looking Through the Shelf: Understanding the Consumer’s Desire to Recycle

Date

Time

10:00 am ~ 11:00 am

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Sonoco’s sustainability team recently completed a third-party survey to better understand how consumers think about recycling. In this webinar, we will share the results and ways you can apply them to your work.

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Details:

  • October 31, 2023
  • 10 a.m. - 11 a.m.

Speakers:

Cassandra SnellingCassandra Snelling, Marketing Manager of Global Sustainability, is responsible for the development and execution of Sonoco’s global sustainability marketing and communication strategy. This includes not only the external audience across Sonoco’s global Consumer, Industrial, and Healthcare segments, but internal programming and messaging for employees located all over the world. Cassandra started her career with Berry Global, Inc. in various roles including Insides Sales, Business Development, and Business Ops where she focused on developing strong customer relationships and generating revenue. Prior to coming to Sonoco, she was a Product Manager at Winpak Portion Packaging where she worked closely with CPGs to take products from ideation to realization while managing a robust stock portfolio. Cassandra holds a B.A. in English from the University of Evansville.

Sabrina Dixon-RidgesSabrina Dixon-Ridges is the Global Sustainability Director for Business Strategy Alignment at Sonoco Products Company, a global packaging solutions provider. She is responsible for developing and executing strategies to improve product sustainability for business groups’ portfolios. As a strong proponent for End-of-Life solutions, Sabrina champions initiatives to advance circularity through mechanical and chemical recycling by partnering with NGOs, material councils and consortiums.

Prior to taking this role in 2021, Sabrina led Sonoco’s Rigid Paper Packaging Technology, Research and Development group. Under her leadership, the R&D team designed Sonoco’s first non-wood fiber recyclable package that was launched in the frozen food market . Throughout her career, Sabrina and her team have commercialized rigid paper packaging resulting in $200M in sales growth,  
using sustainably sourced recycled content.

Sabrina received her B.S. and M.S. degrees in Chemical Engineering from the University of South Carolina and North Carolina State University, respectively. She is passionate about the commercialization of new sustainable designs and about advancing the recycling infrastructure to increase recycling rates of multi-material packaging around the globe. 

Sabrina is a resident of South Carolina.