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The Top 3 Things to Consider When Launching a New Product

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You’ve done the research, invested the money and now you’re set to launch. Before going all in, consider your production, equipment and packaging processes. Do they hit or entirely miss the mark? The right operations can create efficiencies, lower your expenses and align with your business and sales goals. So, how do you know if you’re setup for success? Here’s a short checklist to run through:

Consideration #1: Use Smaller Format Tooling to Lower Costs

When launching a new line in limited quantities, think about implementing the most cost-effective tooling to develop your packaging. While robust rotary might make sense for high-volume orders, it might not for your operation, depending on the application. Smaller flatbed format tooling can be more cost-effective with fewer trays, heating and cooling systems – ideal for short-runs, tests and/or reseals – quick and simple methods to significantly shorten your turnaround time.

Consideration #2: Expert Service Can Get You to Market Faster

Hire a team of experts who understand your industry nuances, the most demanding times of years and your overall project schedule. The most successful launches are always one step ahead of the competition. Keep in-mind, the process to develop your tool – from concept to renderings to prototypes – can take weeks. Delays can hinder launch and your ability to get to market on time.

Consideration #3: Attractive Graphics Make THE Difference

How will your product stand out on store shelves? Will you get noticed alongside the competition? Is your packaging appealing? Does it have the right message, colors, fonts, etc. according to market research? These are important questions to ask. Quality graphics can give you high visibility and entice buyers – and having the right tools and expertise can get you there with a huge competitive edge.

If you’re still unsure of where to start or need advice for your launch, reach out to us! Sonoco Alloyd can provide expertise throughout the entire development process. We’re a wholly owned subsidiary of global packaging leader Sonoco, backed by more than 100 years of experience in custom equipment. Our products can accelerate speed to market, reduce tooling costs, improve merchandising appeal and enhance the overall experience from start to finish.

Ready to launch with Sonoco Alloyd expert solutions? Fill out this form and we’ll be in touch ASAP.